Increase traffic to website
Providing valuable content to your audience to quickly access drives traffic to your site. Over time, with improved search visibility, you will see the visitors pouring through your site.
Establish your brands feel.
Producing educational and informative content influences how people think of your brand and what emotional appeal they associate with it, trustworthy or dishonestly, expert or novice, educational or sales-y and so on.
Improve awareness and recognition.
The consumers ability to recognize, recall, and associate your brand with critical qualities is essential for deciding who they ultimately purchase from. Leaving a lasting impression is the name of the game.
generates qualified leads.
One of the most impactful benefits of content marketing is the ability to attract new leads. Content marketing continues to deliver an ROI even after it is published. Old posts continue to generate leads over time. Content stays searchable, and its a good practice to update older content every once in a while to keep things fresh and provide social proof.
Cost effectiveness and loyalty.
The amount of time needed for planning and executing a strong content marketing strategy are well worth the investment. When compared to other outbound marketing strategies, content marketing still proves more cost-effective in delivering results. In fact, content marketing costs up to 62% less than traditional marketing, and considering that 615 million devices have installed ad blocker technology, fewer people today are seeing your ads.
Higher conversion rates.
When content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher than their competitors. While content marketing requires an investment of time, money, and skill, It drives much higher conversion rates than its traditional marketing counterparts. Making you more money overall.